Build a brand-deal pipeline your agency can control.
The reactive agency
Wait for brand briefs to reach your inbox
Pitch the same roster deck to every company
Research opportunities whenever the founder has time
Let strong fits disappear without consistent follow-up
With Melon Labs
Find brands already spending around relevant campaigns
Match each campaign to the creators who make sense
Give every decision-maker a specific partnership concept
Run the outreach and follow-ups under your agency’s name
21-day Brand Deal Pipeline Pilot
Give us your roster. We build and run the campaign.
Campaign runway
Four milestones take your Pilot from roster calibration to a live brand-deal pipeline.
21-day managed Pilot
The process stays consistent, but the targeting, creator matches, positioning, approvals, and outreach are built around your agency.
Day 1
Calibrate the Pilot
Define the creators, deal types, target brands, exclusions, messaging, approval process, and sending setup.
Day 5
Review and approve
Review the targeting, creator matches, campaign concepts, and outreach before anything is sent.
Day 7*
Launch outreach
Approved pitches and follow-ups begin when the sending infrastructure is ready.
Day 21
Review and decide
Review interested replies, the strongest brand and creator matches, and what the next campaign should scale.
Approval gate
Approve your Brand Deal Pipeline Pilot before anything sends.
Before any outreach is sent, you review the targeting, creator matches, campaign concepts, and messaging. If the campaign is not strong enough to put your agency’s name behind, we’ll revise it or refund the full $1,500 Pilot fee.
Launch readiness
Sending infrastructure is ready
We connect the campaign to your existing sending infrastructure and target a Day 7 launch after approval.
Sending infrastructure needs preparation
We prepare the mailboxes and sending infrastructure first, then adjust the Pilot schedule so the campaign is not rushed.
After the Pilot
Keep your brand-deal pipeline running.
The Pilot launches and validates the first campaign. Once we know which brands, creators, and partnership angles are generating interest, we can keep the pipeline running and improve it over time.
01Find new campaign signals
02Match the right creators
03Contact decision-makers
04Manage follow-ups
05Route interested brands
06Improve targeting and messaging
Ongoing pipeline management is the intended next step when the first campaign is viable.
A reason to reply now
Every pitch starts with the campaign already in market.
No generic roster introductions. We connect what the brand is promoting now to the creator who can extend that message, then make the next step easy.
Outreach sequenceExample
To
Partnerships lead · Family-care brand
Fit reviewed
Subject
Parent creators for your live family-care campaign
Saw the family-care campaign you’re running now. We mapped a parent-creator concept that carries the same message into real household routines and already know which talent fits it.
Day 1
Campaign-led introduction
Send
Day 4
Creator-match follow-up
Queued
Day 9
Partnership concept
Queued
Day 14
Close the loop
Queued
Free 3-Brand Opportunity List
Get 3 brands your agency can pitch next.
We’ll send you three brands running relevant campaigns, the best creator match, the right decision-maker, and the outreach angle for each.
01Live brand campaign
02Creator match
03Decision-maker
04Partnership angle
What you’ll get
3 brands. 3 contacts. 3 pitch angles.
Free · Delivered within 3 business days · No call required
$1,500 · one-time Pilot
Launch your first managed brand-deal campaign.
We calibrate the campaign to your agency, find the opportunities, contact the right decision-makers, and manage the outreach through Day 21.